Sustainable undergarments designed specifically for well-being and comfort.
What do we do best
Our undergarments use chemical-free organic cotton, and are undyed and unbleached. They have zero spandex and zero synthetic fibres, and are still designed to provide you a comfortable feel and fit.
We are fanatically environment conscious. We actively contribute to reforestation efforts to offset our Carbon footprint. We use recycled packaging and we're committed to minimal waste generation.
We are building a business with a soul out of a small village in Goa. Our team work towards a common cause and have fun while at it. We co-share a workspace with Okapi Vegan Kitchen, eat healthy, locally-sourced vegan food, make compost, stay involved & engaged with the local community and laugh a lot among many other things.
Hi! I'm Sonal, the Founder of Maayu.
Maayu stands for Maa + you. Maayu embodies the qualities of motherhood - Love, protection, care, comfort & strength. Maayu as a product and as a brand will always say the same thing - "I am here. I care."
The seeds for Maayu were sown years ago, when my daughter was diagnosed with PCOD. When the gynaecologist confirmed that it is a common problem faced by young girls & women, we started looking for answers and the journey to what eventually became “Maayu” began. I had been working to remove toxins from the clothing & fashion industry & was well aware of the chemicals that are used in the textile industry & the harm it caused to our planet & human health. My attention was drawn to the underwear industry and I figured how synthetic fabrics are very commonly used in undergarments today. The use of spandex/elastane that increases stretchability are often considered a highlight. But at Maayu we have taken up the challenge to make spandex-free, polyester-free, chemical-dye free undergarments! We are here to make intimate wear truly breathable!
